Year
2023
Client
Category
At COP28, Ethiopia presented its Green Legacy Pavilion to showcase the nation’s climate change policies and reforestation initiatives on a global stage. As Content Manager, my role was to oversee the pavilion’s storytelling—curating and writing content that amplified Ethiopia’s climate agenda, ensuring the messaging aligned with policy priorities, and collaborating with design and build teams to bring the narrative to life within the visitor experience.
The pavilion delivered a clear, compelling narrative that spotlighted Ethiopia’s Green Legacy initiative to plant 40 billion trees, underscoring the country’s leadership in reforestation and climate resilience. Through integrated storytelling and design, it engaged international delegates and media, reinforcing Ethiopia’s policy commitments and positioning the country as a proactive voice in the global climate conversation.
